Permanent and its partners always seem to attract an eclectic following of Facebook and Twitter friends, from artists to designers to similar creative businesses—not to mention the occasional (okay, frequent) wingnut. But, hey, that’s the beauty of social media: it’s a mixed bag. Inspired by this vast array of new friends, we’ve decided to occasionally highlight those we find most fascinating on our blog. To kick things off, we’d like to introduce you to costume designer extraordinaire,
Sonya Berlovitz, the first subject in the series.

Photo by Ann Marsden
An award-winning
costume designer whose work has been featured in inumerable productions, Berlovitz has spent a good chunk of her career based in Permanent’s hometown of Minneapolis, MN. Most notably recognized as resident designer for the now defunct (but fondly remembered and nationally recognized)
Theatre de la Jeune Lune between the years of 1980-2008, she created costuming for over 50 productions. Having gained her education in both Paris and Chicago, Berlovitz’s ambition and talent have taken her all over the country, designing for theater and dance productions of all shapes, sizes and genres. Her latest endeavors have pulled her more fully into the dance realm, designing costuming for upcoming productions at the new Minneapolis-based Cowles Center and The Lab Theater.
We caught up with Sonya via Facebook and asked a few questions about her history and craft…
Can you remember the defining point in your life when you knew you’d be a designer?
When I started design classes at La Chambre Syndicale de la Couture Parisienne in Paris, France. It just felt right.
Emily Gunyou Halaas in “The Deception” (La Jolla Playhouse/Theatre de la Jeune Lune)
Directed by Dominique Serrand
photo by Dominique Serrand
What was your most memorable experience designing for a production?
Designing my first show in 1980 for Theatre de la Jeune Lune called
1929. There were 42 people in the cast and the budget was $750. Also, designing
Haroun and the Sea of Stories at Berkeley Repertory Theater and having the opportunity to meet Salman Rushdie, who wrote the book. Also, designing any opera at Theatre de la Jeune Lune.
If you could design for any play, what would it be and why?
Mario and the Magician by Thomas Mann, which has actually only been done as an opera. It’s a great story about the rise of fascism and it would be a great challenge to make the characters and setting more contemporary.
Steve Epp as the“Miser” (American Repertory Theatre/Theatre de la Jeune Lune)
Directed by Dominique Serrand
photo by Michal Daniel
Have you ever created a traditional fashion line?
I created a fashion line in 2001 and held a show in the lobby of Jeune Lune. It was inspired by the 1930’s and most of the models were actors. My mom also modeled. I’m a terrible sales person and wound up giving away most of the pieces to the actors and friends.
You did a stint as a textile designer. What components does one factor in when creating a unique yet wearable textile?
For a handwoven fabric one factors in the thread content, what time of year the garment will be worn, color, texture, the lengthwise grain (warp) and the crosswise grain (weft) and then within the technology involved, trying to create something new with the traditional method of the loom. When I worked in Japan I played a lot with thick and thin combinations of threads and sheer and not sheer.
For Stuart Pimser Dance Theater
In an interview you once compared your love of combining fabrics to painting (which you also have a background in). Do you often have a solid plan going into things, or do they evolve in the process?
I try to have a fairly solid plan going into things and at the same time a willingness to let the process evolve and see what emerges. That way I too can be surprised by the result. It’s more fun.
You designed some costumes for the Cowles Center Opening which were pretty awesome. One thing we imagine that presents a challenge in costume design is the garment’s flexibility during performances that contain a lot of dance and movement. What are some tricks of the trade that might surprise us?
Elastic. Lots of elastic. Sometimes shirt tails have added elastic loops that help keep the shirts tucked into pants and/or skirts even with lots of movement involved. Lots of fabric with lycra. There are a number of newer fabrics out now that don’t look like knits, but have a small amount of lycra in their content to make them stretchy enough for dance costumes. It’s a nice option.
For Cowles Center opening
Broad question: What inspires you?
I’m inspired by several sources. The story, if it’s a narrative piece, film, paintings, fashion (mostly the Japanese designers), sometimes architecture, street people.
What projects are you current working on that we should keep an eye out for?
Vasa Lisa for 10,000 Things, then War Within/All's Fair & the Imaginary Invalid by the Moving Company.
To see more of Sonya’s work visit her site at www.sonyaberlovitz.com
Friend her on Facebook HERE